PolicyMe Webflow Rebrand

Challenge

As part of our accessible rebrand, we also needed to rethink the design of our Webflow site. Initially, leveraging our existing site seemed practical, however it presented numerous challenges that limited our ability to fully realize our vision. Recognizing that this undertaking required specialized expertise, we partnered with CandidLeap, a Webflow agency, to bring our vision to life.

Solution

Building a new site offered the most benefits, and achieving our vision alone wasn’t feasible, so we partnered with CandidLeap (a webflow partner). I managed the collaboration with CandidLeap, overseeing tasks and ensuring smooth communication. I also redesigned key section components, created all visual assets, including mockups, and conducted research to refine the style of photography and mockups for a cohesive brand aesthetic.

Goals we wanted to acheive

Make our website accessible by using ARIA labels and exceeding the minimum WCAG standards

Standardize all of our components and typography styles and layouts

Maintain visual consistency across all pages

As the team member most impacted by time-consuming Webflow tasks, my goal was to streamline the process so others could make edits—freeing me up to focus on higher-impact product design work.

Pros and Cons

We started by weighing the pros and cons of building a new site from scratch versus working with our existing one. In the end, starting fresh proved to be the most efficient and effective choice.

Redesigning Webflow specific components

I utilized our new accessible components to craft more refined and streamlined designs that adhered to SEO best practices while ensuring clarity and ease of use.

Click below to see the components I redesigned

Global Components

Navigation Bar Insurance Quotes Widget

Global Components

Blog Home Author Biographies Table of Contents HTML Elements Tables Interlinking Blocks

Visual Assets

Mockups

Building pages in Webflow

CandidLeap streamlined our Webflow site by eliminating technical debt, implementing our design system, and ensuring accessibility compliance. They optimized section components and slots, making page building faster and more reliable.

What I learned

Made me a better designer

Working on a rebrand and redesigning accessible components made me a more thoughtful and adaptable designer. It strengthened my ability to balance aesthetics with functionality, ensuring designs are inclusive and user-friendly. Prioritizing accessibility refined my approach to usability, contrast, and interaction, while collaboration with cross-functional teams reinforced strategic thinking. This experience has sharpened my attention to detail and ability to create scalable, meaningful user experiences.

Managing a partnership between PolicyMe and CandidLeap

This helped me to increase my collaboration, communication, and problem-solving skills. It taught me how to align creative vision with business goals, manage expectations, and provide constructive feedback. It also helped to strengthen adaptability, and relationship-building, ensuring a shared vision and successful outcomes.

PolicyMe's Webflow Redesign