PolicyMe's webflow redesign

PolicyMe’s updated brand evolution needed a new web home

PolicyMe’s evolving brand demanded a website that could:

• Reflect the new visual identity

• Support stronger accessibility standards
  

• Enable marketing and content teams to move faster

But the existing Webflow site wasn’t built to scale:

• It had rigid templates and layouts

• It lacked consistent, reusable components
  

• It required heavy maintenance for every change

We needed a strategic redesign that:

• Improved site maintainability and performance

• Supported long-term growth and brand consistency
  

• Enabled cross-functional teams to iterate without bottlenecks

In this project, I led:

• Webflow collaboration management with CandidLeap, including scope, feedback cycles, and QA

• Component and page design, balancing aesthetics, accessibility, and performance
  

• Design system translation into Webflow components, ensuring fidelity and scalability

• As the team member most impacted by time-consuming Webflow tasks, my goal was to streamline the process so others could make edits—freeing me up to focus on higher-impact product design work.

Design Process:

Webflow slots and components

We approached the rebuild with a component-first and slot-based design strategy, ensuring the system could scale long after launch.

Slot-based layouts

• These allowed sections to be dragged, reordered, and swapped without breaking structure

• Used Webflow slots to create modular components that act as placeholders, allowing sections to swap in different elements without breaking structure

Component properties

• These enabled customization (component width, alignment, background color, illustration placement, copy size and weight) without duplicating designs
  

• Allowed us to create reusable UI blocks that keep layouts consistent and scalable across the site

• Many section components became reusable for different layouts simply by hiding or making the slots visible

I crafted refined and streamlined designs that adhered to SEO best practices while ensuring clarity and ease of use.

Page builds

Success metrics

• Fully eliminated Webflow maintenance from my role (100% reduction) by empowering marketing to self-serve

• Ability to create and launch new pages in hours instead of days
  

• 1 central source of truth for typography, buttons, spacing, and components

• Cut Webflow QA time in half by standardizing structure

What I learned

Skill Development

• Became a more thoughtful and adaptable designer by working on an inclusive rebrand
  

• It strengthened my ability to balance aesthetics with functionality, ensuring designs are inclusive and user-friendly.
  

Collaboration & Professional Growth